“Can you see me? Can you hear me?

The dreaded Monday morning chorus in hybrid meeting rooms.

A frustrated IT manager put it best:

🗣️ “𝐻𝑎𝑙𝑓 𝑜𝑢𝑟 𝑒𝑥𝑒𝑐 𝑚𝑒𝑒𝑡𝑖𝑛𝑔𝑠 𝑠𝑡𝑎𝑟𝑡 𝑤𝑖𝑡ℎ 𝐴𝑉 𝑐ℎ𝑎𝑜𝑠. 𝑍𝑜𝑜𝑚 𝑤𝑜𝑛’𝑡 𝑐𝑜𝑛𝑛𝑒𝑐𝑡. 𝐴𝑢𝑑𝑖𝑜’𝑠 𝑚𝑢𝑡𝑒𝑑. 𝑊𝑟𝑜𝑛𝑔 𝑖𝑛𝑝𝑢𝑡. 𝑃𝑃𝑇 𝑖𝑠𝑛’𝑡 𝑠ℎ𝑜𝑤𝑖𝑛𝑔 𝑢𝑝 𝑜𝑛 𝑠𝑐𝑟𝑒𝑒𝑛. 𝐴𝑔𝑎𝑖𝑛.”

The hardware isn’t broken. The setup looks fine.

But something isn’t right—and nobody knows until someone from IT runs into the room and does the old-fashioned “equipment sweep.”

🔻 𝐵𝑢𝑑𝑔𝑒𝑡𝑠 𝑎𝑟𝑒 𝑡𝑖𝑔ℎ𝑡𝑒𝑛𝑖𝑛𝑔
📈 𝑆𝑒𝑟𝑣𝑖𝑐𝑒 𝑡𝑖𝑐𝑘𝑒𝑡𝑠 𝑝𝑖𝑙𝑒 𝑢𝑝
😤 𝑈𝑠𝑒𝑟 𝑝𝑎𝑡𝑖𝑒𝑛𝑐𝑒 𝑤𝑒𝑎𝑟𝑠 𝑡ℎ𝑖𝑛
💸 𝐼𝑇 𝑡𝑒𝑎𝑚𝑠 𝑏𝑢𝑟𝑛 ℎ𝑜𝑢𝑟𝑠 𝑓𝑖𝑥𝑖𝑛𝑔 𝑎𝑣𝑜𝑖𝑑𝑎𝑏𝑙𝑒 𝑖𝑠𝑠𝑢𝑒𝑠

This is the hidden pain in thousands of conference rooms worldwide. 𝑵𝒐𝒕 𝒓𝒂𝒓𝒆. 𝑹𝒐𝒖𝒕𝒊𝒏𝒆.

AV Support Teams Are Fighting an Uphill Battle:

• 𝐷𝑒𝑣𝑖𝑐𝑒𝑠 𝑖𝑛𝑠𝑡𝑎𝑙𝑙𝑒𝑑 𝑏𝑢𝑡 𝑛𝑜𝑡 𝑖𝑛𝑡𝑒𝑙𝑙𝑖𝑔𝑒𝑛𝑡𝑙𝑦 𝑚𝑜𝑛𝑖𝑡𝑜𝑟𝑒𝑑
• 𝑀𝑎𝑛𝑢𝑎𝑙𝑙𝑦 𝑢𝑝𝑑𝑎𝑡𝑒𝑑 – 𝑖𝑓 𝑠𝑜𝑚𝑒𝑜𝑛𝑒 𝑟𝑒𝑚𝑒𝑚𝑏𝑒𝑟𝑠
• 𝐼𝑛𝑑𝑖𝑣𝑖𝑑𝑢𝑎𝑙𝑙𝑦 𝑓𝑢𝑛𝑐𝑡𝑖𝑜𝑛𝑎𝑙, 𝑏𝑢𝑡 𝑛𝑜𝑡 𝑤𝑜𝑟𝑘𝑖𝑛𝑔 𝑡𝑜𝑔𝑒𝑡ℎ𝑒𝑟
• 𝐸𝑛𝑑 𝑢𝑠𝑒𝑟𝑠 𝑔𝑢𝑒𝑠𝑠𝑖𝑛𝑔 𝑤ℎ𝑎𝑡 “𝐻𝐷𝑀𝐼 2” 𝑒𝑣𝑒𝑛 𝑚𝑒𝑎𝑛𝑠

What’s Missing?

A smarter, autonomous, cross-enterprise, AV management layer.

✅ 𝑈𝑛𝑖𝑓𝑖𝑒𝑑 𝑣𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑎𝑐𝑟𝑜𝑠𝑠 𝑑𝑖𝑠𝑝𝑙𝑎𝑦𝑠, 𝑚𝑖𝑐𝑠, 𝑐𝑜𝑑𝑒𝑐𝑠, 𝑠𝑝𝑒𝑎𝑘𝑒𝑟𝑠
✅ 𝐴𝐼 𝑡ℎ𝑎𝑡 𝑓𝑙𝑎𝑔𝑠 𝑖𝑠𝑠𝑢𝑒𝑠 𝑏𝑒𝑓𝑜𝑟𝑒 𝑡ℎ𝑒 𝑚𝑒𝑒𝑡𝑖𝑛𝑔 𝑠𝑡𝑎𝑟𝑡𝑠
✅ 𝐶𝑟𝑜𝑠𝑠-𝑝𝑙𝑎𝑡𝑓𝑜𝑟𝑚 𝑖𝑛𝑡𝑒𝑟𝑜𝑝𝑒𝑟𝑎𝑏𝑖𝑙𝑖𝑡𝑦 (𝑍𝑜𝑜𝑚, 𝑇𝑒𝑎𝑚𝑠, 𝑊𝑒𝑏𝑒𝑥, 𝐶𝑟𝑒𝑠𝑡𝑟𝑜𝑛, 𝑒𝑡𝑐.)
✅ 𝐴𝑢𝑡𝑜𝑚𝑎𝑡𝑖𝑜𝑛 𝑡ℎ𝑎𝑡 𝑒𝑙𝑖𝑚𝑖𝑛𝑎𝑡𝑒𝑠 𝑡ℎ𝑒 “𝑡𝑟𝑖𝑎𝑙-𝑎𝑛𝑑-𝑒𝑟𝑟𝑜𝑟” 𝑟𝑒𝑚𝑜𝑡𝑒 𝑠ℎ𝑢𝑓𝑓𝑙𝑒

AV Management Is Evolving. And Converging:

• 𝐹𝑟𝑜𝑚 𝑚𝑎𝑛𝑢𝑎𝑙 𝑐ℎ𝑒𝑐𝑘𝑠 → 𝑡𝑜 𝑎𝑢𝑡𝑜𝑛𝑜𝑚𝑜𝑢𝑠 𝑎𝑠𝑠𝑢𝑟𝑎𝑛𝑐𝑒
• 𝐹𝑟𝑜𝑚 𝑟𝑒𝑎𝑐𝑡𝑖𝑣𝑒 𝑡𝑖𝑐𝑘𝑒𝑡𝑠 → 𝑡𝑜 𝑝𝑟𝑒𝑑𝑖𝑐𝑡𝑖𝑣𝑒 𝑖𝑛𝑠𝑖𝑔ℎ𝑡𝑠
• 𝐹𝑟𝑜𝑚 𝑐𝑜𝑠𝑡 𝑠𝑖𝑛𝑘 → 𝑡𝑜 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑖𝑐 𝑑𝑟𝑖𝑣𝑒𝑟 𝑜𝑓 ℎ𝑦𝑏𝑟𝑖𝑑 𝑤𝑜𝑟𝑘
• 𝐹𝑟𝑜𝑚 “𝐶𝑎𝑛 𝑦𝑜𝑢 ℎ𝑒𝑎𝑟 𝑚𝑒?” → 𝑡𝑜 “𝐸𝑣𝑒𝑟𝑦𝑡ℎ𝑖𝑛𝑔 𝑗𝑢𝑠𝑡 𝑤𝑜𝑟𝑘𝑠.”

This isn’t about buying more hardware.

𝑰𝒕’𝒔 𝒂𝒃𝒐𝒖𝒕 𝒎𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆 𝒆𝒙𝒊𝒔𝒕𝒊𝒏𝒈 𝒔𝒚𝒔𝒕𝒆𝒎𝒔 𝒘𝒐𝒓𝒌 𝒃𝒆𝒕𝒕𝒆𝒓, 𝒔𝒎𝒂𝒓𝒕𝒆𝒓.

𝐂𝐨𝐦𝐢𝐧𝐠 𝐬𝐨𝐨𝐧: 𝐴𝐼 𝐴𝑔𝑒𝑛𝑡𝑠 𝑡ℎ𝑎𝑡 𝑎𝑢𝑡𝑜-𝑠𝑤𝑒𝑒𝑝 𝑟𝑜𝑜𝑚𝑠, 𝑣𝑒𝑟𝑖𝑓𝑦 𝑐𝑜𝑛𝑓𝑖𝑔𝑠, 𝑎𝑛𝑑 𝑓𝑖𝑥 𝑒𝑟𝑟𝑜𝑟𝑠 – 𝑏𝑒𝑓𝑜𝑟𝑒 𝑎𝑛𝑦 𝑚𝑒𝑒𝑡𝑖𝑛𝑔 𝑎𝑡𝑡𝑒𝑛𝑑𝑒𝑒 𝑒𝑛𝑡𝑒𝑟𝑠 𝑡ℎ𝑒 𝑚𝑒𝑒𝑡𝑖𝑛𝑔-𝑟𝑜𝑜𝑚.